Jan 10, 2008

Marketing Principles To Reach Your Targeted Audience

So you’ve selected your high-demand-high-quality product and now its time to put it on the market! Before you begin It's important to focus on what you're selling, then create your "catchy title".

When advertising a product the first thing your prospective customer notices is the "title". You can have the best product ever and not make a dime if you don't reach the audience that is interested in what your selling.
Example: "How A One Time $20.00 Investment Made Me A 6 Figure Income!
This title draws attention to the work-at-home seekers and attracts your targeted audience. Once you've attracted your targeted audience it’s important to utilize the principles of direct and traditional marketing.

What's the difference between direct and traditional marketing?

1. Direct Marketing – Implies “immediate action” – You want to imply "immediate action" and/or a sense of urgency to encourage your audience to act.

“Order Now” And Receive Your Second Box of Apples FREE!
“Offer Good Until The End Of The Month Only!
“Act Now While Supplies Last!

2. Traditional Advertising- Does not imply “immediate action” – You basically create an association with your targeted audience and the brand. This is somewhat similar to reviewing products. You tell them about the product and how it will benefit them.
Just 3 simple steps:

1. Get their attention with catchy titles
2. Tell them how the product will benefit them
3. Ask for Action!

Suggestion: NEVER mislead your potential customer or you could damage the viability of your business…

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